All grades, trends, and coursework on a student's UConn transcript were considered in academic review. Successful applicants exhibited strong performance in rigorous classes, especially the foundational critical courses required for all Business students. In addition to GPA, the most successful applicants showed positive and/or consistent grade trends, took and excelled in rigorous course loads, made progress towards degree completion with no repeating of coursework, and in cases when admitted to UConn as a freshman, took critical courses at UConn and earned high grades in those critical courses.

Successful applicants submitted a strong résumé that followed the provided sample format, and demonstrated leadership and commitment to business represented by the activities on their résumé.  Additionally, successful applicants showed involvement and engagement in extra-curricular activities, applicable work experience, relevant certifications, accurate education information, and demonstrated strong communication skills without grammar and spelling errors.  The strongest applications included at least three college semesters of engagement.

Successful applicants exhibited thoughtfulness in their responses to the essay question given, demonstrating goals in line with their actions. They shared information that set them apart from the rest of the applicant pool. Additionally, successful applicants showed intentionality and provided concrete post-high school examples, articulated strengths and interests well, and demonstrated strong communication skills without grammar and spelling errors.