Business Data Analytics

Data are a new economic asset of the 21st century that touches all aspects of the society. Business Data Analytics Program provides a business degree with a special emphasis in the application of data analytics to business problems. Students will acquire a set of practical data analytics skills including understanding patterns in data, applying analytical frameworks, constructing predictive models, analyzing social networks and discovering hidden relationships in data. Students will learn how to present data using modern visualization techniques, and will get acquainted with the state of the art data analytics software.

Students who major in Business Data Analytics are eligible to apply to the 4+1 Analytics Track within the Master of Science in Business Analytics and Project Management (MSBAPM) Program.

The Business Data Analytics major is available to students at the Hartford, Stamford, and Waterbury Campuses.

You Will Build Skills in:
  • Practical data analytics
  • Problem-solving and data interpretation
  • Modern visualization techniques
  • Quantitative analysis
  • Constructing predictive models
  • Understanding of social networks and pattern discovery
You Will Take Classes Like:   You Will Learn From dynamic and experienced faculty.

Jobs Held by Recent Graduates

• Data Analyst
• Information Systems Analyst
• Data Analytics Engineer
• Business Insights Analyst
• Data Scientist
• Operations Analyst
• Financial Management Program
• Accounting Analyst
• IT Leadership Program Associate
• Pharmacy Group Purchasing Analyst
• Sr. Business Systems Specialist
• Market Research Analyst
Samples of Where Alumni Work
• Travelers
• Otis
• Cigna
• Katz Media Group
• MasterCard
• The Hartford
• Pitney Bowes
• Pratt & Whitney
Median Base Salary: $62,750

High Base Salary: $65,000
Technology Industry Snapshot

120-Credit Breakdown

Business Data Analytics is for You

If you're interested in:

  • storytelling and data visualization
  • project management
  • statistics and mathematics

and if you possess the intellectual curiosity to ask questions, find answers, and insights from data.
Learn more by contacting a TME student mentor.

Apply to Business Data Analytics

Student Voices

Deepa Naraine (Business Data Analytics, Hartford Campus, '20)


While working in Business Insurance Marketing [at Travelers], I’ve had the responsibility of compiling metrics for our marketing assets, which provides the team with insight on how our campaigns are performing on Travelers digital spaces. I’ve also had the opportunity to create social post ideas that agents can utilize on their social media platforms and perform SEO research for new campaigns. My experience in analyzing data to support marketing initiatives has provided me with great exposure to SEO tools, business use cases, and modern analytics practices.