Business Data Analytics

Data are a new economic asset of the 21st century that touches all aspects of the society. Business Data Analytics Program provides a business degree with a special emphasis in the application of data analytics to business problems. Students will acquire a set of practical data analytics skills including understanding patterns in data, applying analytical frameworks, constructing predictive models, analyzing social networks and discovering hidden relationships in data. Students will learn how to present data using modern visualization techniques, and will get acquainted with the state of the art data analytics software.

Students who major in Business Data Analytics are eligible to apply to the 4+1 Analytics Track within the Master of Science in Business Analytics and Project Management (MSBAPM) Program.

The Business Data Analytics major is available to students at the Hartford, Stamford, and Waterbury Campuses.

You Will Build Skills in:
  • Practical data analytics
  • Problem-solving and data interpretation
  • Modern visualization techniques
  • Quantitative analysis
  • Constructing predictive models
  • Understanding of social networks and pattern discovery
You Will Take Classes Like:   You Will Learn From dynamic and experienced faculty.


  • Get involved in Student Organizations like: Stamford Business Data Analytics Club, Hartford Business Society, and Waterbury Business Society



  • Study abroad and take courses toward your major in places like China, Australia, the UK, and more!


  • Participate in a Case Competition





What types of experiential learning are BDA majors engaging with?


In a 2019 survey of Business Data Analytics students, when asked what opportunities had the strongest impact on their development of professional skills:



      88% of respondents indicated internships




"Manipulating, analyzing and mining structured and unstructured data throughout my internship at The Hartford confirmed my interest in Data Science."


"As a supply chain analyst intern at United Technologies Aerospace Systems I was collaborating with stakeholders and informing them of any  performance trends I observed when working with certain suppliers. As a Data Science intern for The Hartford, I was deploying IBM Watson to conduct certain processes."  




    60% of respondents indicated athletics




"Life guarding and wrestling referee - both teach me patience and focus while also putting me in situations where I have to think on my feet while interacting with others."




    50% of respondents indicated learning accelerators like the Student Managed Fund




"A case competition helped me gain experience doing market research."







Jobs Held by Recent Graduates

• Data Analyst

• Information Systems Analyst

• Data Analytics Engineer

• Business Insights Analyst

• Data Scientist

• Operations Analyst

• Financial Management Program

• Accounting Analyst

• IT Leadership Program Associate

• Pharmacy Group Purchasing Analyst

• Sr. Business Systems Specialist

• Market Research Analyst






Samples of Where Alumni Work

• Travelers

• Otis

• Cigna

• Katz Media Group

• MasterCard

• The Hartford

• Pitney Bowes


• Pratt & Whitney

Median Base Salary: $62,750

High Base Salary: $65,000

120-Credit Breakdown

Business Data Analytics is for You

If you're interested in:

  • storytelling and data visualization
  • project management
  • statistics and mathematics

and if you possess the intellectual curiosity to ask questions, find answers, and insights from data.
Learn more by contacting a TME student mentor.

Apply to Business Data Analytics

Student Voices

Deepa Naraine (Business Data Analytics, Hartford Campus, '20)


While working in Business Insurance Marketing [at Travelers], I’ve had the responsibility of compiling metrics for our marketing assets, which provides the team with insight on how our campaigns are performing on Travelers digital spaces. I’ve also had the opportunity to create social post ideas that agents can utilize on their social media platforms and perform SEO research for new campaigns. My experience in analyzing data to support marketing initiatives has provided me with great exposure to SEO tools, business use cases, and modern analytics practices.