Business Data Analytics

Data are a new economic asset of the 21st century that touches all aspects of the society. Business Data Analytics Program provides a business degree with a special emphasis in the application of data analytics to business problems. Students will acquire a set of practical data analytics skills including understanding patterns in data, applying analytical frameworks, constructing predictive models, analyzing social networks and discovering hidden relationships in data. Students will learn how to present data using modern visualization techniques, and will get acquainted with the state of the art data analytics software.

Current Business Data Analytics Plan of Study (2018-19)

Previous Business Data Analytics Plans of Study

Career Opportunities

The great advantage of Business Analytics is that it is not industry-specific. Students will get conceptual and core knowledge necessary to be at the cutting edge of applying business data analytics techniques and concepts to a variety of business issues and problems across functional areas such as Finance, Accounting, Marketing, Supply Chain Management, Operations Management, and Human Resource Management; and industries such as Financial Services, Insurance, Capital Markets, Advertising, Market Research, Manufacturing, Logistics, Retail, and Real Estate, among others.  According to the Bureau of Labor Statistics, the employment in this area is projected to grow by 27 percent by 2022, much faster than the average for all occupations. View employment rates and salary samples from recent UConn BDA graduates.


The following courses are required for the Business Data Analytics major:

  • OPIM 3505: Business Database Management (3 credits)
  • OPIM 3510: Business Data Analytics I (3 credits)
  • OPIM 3511: Business Data Analytics II (3 credits)

See the course catalog for a complete list with descriptions. Three Business electives beyond the common body of knowledge courses are also required. Students may be able to choose these three courses to focus on selected functional areas of business.

Operations and Information Management Department Website

Link to OPIM Course Descriptions

The Business Data Analytics major is available to students at the Hartford, Stamford, and Waterbury Campuses.

One University Place
Stamford, CT 06901
School of Business Contact: Matthew Longcore
99 East Main Street
Waterbury, CT 06702
School of Business Contact: Nakeia Moore
10 Prospect Street
Hartford, CT 06103
School of Business Contact: Kayla Hogrefe