Business Data Analytics

Data are a new economic asset of the 21st century that touches all aspects of the society. Business Data Analytics Program provides a business degree with a special emphasis in the application of data analytics to business problems. Students will acquire a set of practical data analytics skills including understanding patterns in data, applying analytical frameworks, constructing predictive models, analyzing social networks and discovering hidden relationships in data. Students will learn how to present data using modern visualization techniques, and will get acquainted with the state of the art data analytics software.

Students who major in Business Data Analytics are eligible to apply to the Accelerated MS in Business Analytics & Project Management program.

The Business Data Analytics major is available to students at the Hartford, Stamford, and Waterbury Campuses.

Business Data Analytics is for You

If you're interested in:

  • storytelling and data visualization
  • project management
  • statistics and mathematics

and if you possess the intellectual curiosity to ask questions, find answers, and insights from data.
Learn more by contacting a TME student mentor.

Apply to Business Data Analytics

Student Voices

Deepa Naraine (Business Data Analytics, Hartford Campus, '20)


While working in Business Insurance Marketing [at Travelers], I’ve had the responsibility of compiling metrics for our marketing assets, which provides the team with insight on how our campaigns are performing on Travelers digital spaces. I’ve also had the opportunity to create social post ideas that agents can utilize on their social media platforms and perform SEO research for new campaigns. My experience in analyzing data to support marketing initiatives has provided me with great exposure to SEO tools, business use cases, and modern analytics practices.