Marketing

Marketing at UConn is distinguished by the integration of experiential learning and the latest insights from academic research. You develop conceptual, analytical, leadership, communication, and creative skills through case discussions and memos, writing marketing plans, in-class exercises, and company projects. You learn the academic evidence for “what works” in marketing from leading scholars in the field.

UConn students have a number of opportunities to develop specialized skills in marketing, to do an internship to practice what they learn, and to participate in academic research. Marketing majors can earn a concentration in Digital Marketing & Analytics or Professional Sales Leadership.

The Marketing major is available to students at the Storrs Campus.

You will take classes like:

Marketing students may earn concentrations in:

  • Professional Sales Leadership: learn how to prioritize sales opportunities, plan account strategies, and collaborate as part of a sales team to deliver superior customer value. Student-centered learning includes role-play selling exercises, case studies, field assignments, internships, and sales competitions. Develop critical thinking, communication, and data-driven analytical approaches that leading businesses want.
  • Digital Marketing & Analytics: learn through a comprehensive and integrative approach that includes digital products and services, dynamic pricing, and online distribution, as well as social media and digital communication. You will learn to think strategically about digital marketing and analytics, and utilize research-based insights to support your learning.

UConn's Marketing faculty are known internationally for their research expertise in digital marketing and analytics, consumer search and decision making, branding, marketing strategy, and cross-cultural consumer behavior.

 

  • Get involved in Student Organizations like: Marketing Society, Women in Business, and International Business Association

 

 

  • Study abroad and take courses toward your major in places like China, Australia, the UK, and more!

 

 

 

 

 

What types of experiential learning are Marketing majors engaging with?

 

In a 2019 survey of Marketing students, when asked what opportunities had the strongest impact on their development of professional skills:

 

         

      83% of respondents indicated internships

 

 

 

"This past summer, I was a quality control intern for an outsourcing marketing firm which allowed me to look at a business from a back-end perspective, and learn how to make recommendations to improve efficiency and profit through that data."

 

"My internship required critical thinking and creative skills. I attended several formal business meetings giving me a new perspective on the workings of a business."

 

"I interned at a digital marketing firm this summer in Israel and would love to pursue work in that field."

 

 

   

     62% of respondents indicated student organizations outside of Business

 

 

 

"In all my organizations and clubs that I was a part of, I was able to stay involved and collaborate with others in order to aim towards a common mission/goal and have fun while doing it." 

 

"As Outreach Chairman of SUBOG, President of my own club, and as a campus representative, I am constantly pushed to think creatively, problem solve, and innovate in order so find effective solutions to problems, or create memorable experiences. " 

 

 

 

    57% of respondents indicated study abroad

    

 

 

"The experience of studying and interning abroad allowed me to work and learn in a different culture while being able to develop my skills at the same time."

 

"I studied abroad last spring and I am leading a Global Brigades Legal Empowerment trip to Panama this May."

 

"When I studied abroad in London, I was a marketing intern for a British real-estate company that did house renovations in the luxury residential market. I was able to learn about digital and social media marketing, and how that affects businesses." 

 

 

 

 

 

 

Jobs Held by Recent Graduates

• Account Coordinator

• Assistant Brand Manager

• Assistant Media Buyer

• Business Development Representative

• Consumer Demand Analyst

• Data Quality Business Development Representative

• Field Sales & Marketing Representative

• Marketing Communications Specialist

• Marketing Director

• Pharmaceutical Sales Representative

 

 

 

 

 

Samples of Where Alumni Work

• BackBay Communications

• Experian

• Insight Global

• Lincoln Financial Group

• NetSuite

• Reebok

• Techtronic Industries

• TEKsystems

• The Hartford

• Time, Inc.

Median Base Salary: $50,000

High Base Salary: $69,000


120-Credit Breakdown

Marketing is for You

If you're interested in:

  • Customer management
  • Distribution channels
  • Products, brands, and pricing
  • Communications and public relations

and you wish to develop critical thinking, creativity, and data-driven analytical approaches that leading business want.
 
Learn more by contacting a TME student mentor.

Apply to Marketing

Student Voices

Anne Trager (Marketing '20)

 

“Once I arrived at UConn, I began to take marketing courses and realized there was an entire side of my creative potential that I was not tapping into. I decided to pursue a Graphic Design minor, which has aided me in adopting a literacy different than most marketing students. I view strategy from an artistic angle, which I then pair with analytical skills derived from my business classes.
 
I’m currently working as a merchandising intern at Banana Republic HQ, and can with certain say that my involvement with the Marketing department at UConn has fully equipped me for this role; boosting my affinity for conceptual planning and honing my technical skills. I love you, School of Business!”

Anne