Marketing at UConn is distinguished by the integration of experiential learning and the latest insights from academic research. You develop conceptual, analytical, leadership, communication, and creative skills through case discussions and memos, writing marketing plans, in-class exercises, and company projects. You learn the academic evidence for “what works” in marketing from leading scholars in the field.

UConn students have a number of opportunities to develop specialized skills in marketing, to do an internship to practice what they learn, and to participate in academic research. Students have an array of career opportunities in marketing and relevant courses to consider. Marketing majors can earn a concentration in Digital Marketing & Analytics or Professional Sales Leadership. Non-marketing and non-business students can earn a minor in Digital Marketing & Analytics or Professional Sales Leadership. Honors students write a thesis under the guidance of a faculty member.

Current Marketing Plan of Study (2018-19)

Previous Marketing Plans of Study


Degree requirements

Digital Marketing & Analytics Concentration and Minor

Professional Sales Leadership Concentration and Minor

Declare a Concentration (current Marketing Students may use the Major Change Request Form)

Marketing Honors Program

Internships for Credit

Student Organizations

Marketing Department Website

Link to MKTG Course Descriptions

The Marketing major is available to students at the Storrs Campus.