Marketing at UConn is distinguished by the integration of experiential learning and the latest insights from academic research. You develop conceptual, analytical, leadership, communication, and creative skills through case discussions and memos, writing marketing plans, in-class exercises, and company projects. You learn the academic evidence for “what works” in marketing from leading scholars in the field.
UConn students have a number of opportunities to develop specialized skills in marketing, to do an internship to practice what they learn, and to participate in academic research. Marketing majors can earn a concentration in Digital Marketing & Analytics, Professional Sales Leadership, or Social Responsibility and Impact in Business.
The Marketing major is available to students at the Storrs Campus.
You will take classes like:
Marketing students may earn concentrations in:
- Professional Sales Leadership: Learn how to prioritize sales opportunities, plan account strategies, and collaborate as part of a sales team to deliver superior customer value. Student-centered learning includes role-play selling exercises, case studies, field assignments, internships, and sales competitions. Develop critical thinking, communication, and data-driven analytical approaches that leading businesses want.
- Digital Marketing & Analytics: Learn through a comprehensive and integrative approach that includes digital products and services, dynamic pricing, and online distribution, as well as social media and digital communication. You will learn to think strategically about digital marketing and analytics, and utilize research-based insights to support your learning.
- Social Responsibility and Impact in Business (new for Catalog Year 2022-2023 and later): Learn how to identify the environmental, social, and human rights impacts of business; to analyze the evolving expectations of business organizations; and to leverage the legal and market drivers of sustainability. Examine the role of business in solving societal challenges such as climate change and economic inequality
UConn's Marketing faculty are known internationally for their research expertise in digital marketing and analytics, consumer search and decision making, branding, marketing strategy, and cross-cultural consumer behavior.
See Major Plans of Study for specific course requirements and concentration availability by catalog year.
- Get involved in Student Organizations like: Marketing Society, Women in Business, and International Business Association
- Earn your Bloomberg Market Concepts Certificate in Storrs, Hartford, or Stamford
- Study abroad and take courses toward your major in places like China, Australia, the UK, and more!
- Complete a Marketing internship
- Learn more about the School of Business Experience to see even more opportunities
Marketing is for You
If you're interested in:
- Customer management
- Distribution channels
- Products, brands, and pricing
- Communications and public relations
and you wish to develop critical thinking, creativity, and data-driven analytical approaches that leading business want.
Learn more by contacting a TME student mentor.
Apply to Marketing
Anne Trager (Marketing '20)
“Once I arrived at UConn, I began to take marketing courses and realized there was an entire side of my creative potential that I was not tapping into. I decided to pursue a Graphic Design minor, which has aided me in adopting a literacy different than most marketing students. I view strategy from an artistic angle, which I then pair with analytical skills derived from my business classes.
I’m currently working as a merchandising intern at Banana Republic HQ, and can with certain say that my involvement with the Marketing department at UConn has fully equipped me for this role; boosting my affinity for conceptual planning and honing my technical skills. I love you, School of Business!”