Marketing at UConn is distinguished by the integration of experiential learning and the latest insights from academic research. You develop conceptual, analytical, leadership, communication, and creative skills through case discussions and memos, writing marketing plans, in-class exercises, and company projects. You learn the academic evidence for “what works” in marketing from leading scholars in the field.

UConn students have a number of opportunities to develop specialized skills in marketing, to do an internship to practice what they learn, and to participate in academic research. Marketing majors can earn a concentration in Digital Marketing & Analytics, Professional Sales Leadership, or Social Responsibility and Impact in Business.

The Marketing major is available to students at the Storrs Campus.

Marketing is for You

If you're interested in:

  • Customer management
  • Distribution channels
  • Products, brands, and pricing
  • Communications and public relations

and you wish to develop critical thinking, creativity, and data-driven analytical approaches that leading business want.
Learn more by contacting a TME student mentor.

Apply to Marketing

Student Voices

Anne Trager (Marketing '20)


“Once I arrived at UConn, I began to take marketing courses and realized there was an entire side of my creative potential that I was not tapping into. I decided to pursue a Graphic Design minor, which has aided me in adopting a literacy different than most marketing students. I view strategy from an artistic angle, which I then pair with analytical skills derived from my business classes.
I’m currently working as a merchandising intern at Banana Republic HQ, and can with certain say that my involvement with the Marketing department at UConn has fully equipped me for this role; boosting my affinity for conceptual planning and honing my technical skills. I love you, School of Business!”