Digital Marketing & Analytics

A major offered at the Hartford and Stamford campuses, UConn’s Marketing Department gives you the solid training you need to excel in digital marketing and analytics. You will take classes at the #1 undergraduate public business program in New England (US News & World Report 2014; Bloomberg Business Week 2013). We have been teaching digital marketing since 2000 and our faculty are known internationally for their expertise in digital marketing and analytics. Highlights of the Digital Marketing and Analytics major will include:

  • A comprehensive and integrative approach to digital marketing and analytics that includes digital products and services, dynamic pricing, and online distribution, as well as social media and digital communication. You will learn to think strategically about digital marketing and analytics;
  • Research-based insights that support your learning;
  • An emphasis on helping you develop the critical thinking, communication, and data-driven analytical approaches that leading businesses want.

Current Digital Marketing & Analytics Plan of Study (2018-19)

Previous Digital Marketing & Analytics Plans of Study

Career Opportunities

Digital marketing and analytics is increasingly important for all marketing organizations. Given the rapid growth in social and digital media, there is a great demand for digital marketing and analytics professionals. The ability to capture strategic insights from marketing data, and to develop digital and social-media campaigns that are tightly integrated into the firm’s overall marketing strategy, will increase your value to potential employers. In addition to opportunities to apply digital marketing and analytics to positions in branding, customer management, and professional sales, there are a growing number of opportunities for specialists including digital marketing, digital analytics, customer relationship management (CRM), social media and email management, digital sales, and internet marketing.

Minor in Digital Marketing & Analytics

For Business and Non-Business majors, with the exception of marketing majors. Plan of Study.pdf

UConn Stamford Marketing Club

The UConn Stamford Marketing Club will provide a place for students to learn and develop skills in different areas of marketing such as, advertising, brand management, public relations, strategy and networking. Our objective is operate as a forum to connect like-minded individuals to discuss, share, and challenge ideas.  Contact UConn Stamford Marketing Club for more information and how to join.

Marketing Department Website

Link to MKTG Course Descriptions

The Digital Marketing & Analytics major is available to students at the Stamford and Hartford Campuses.

One University Place
Stamford, CT 06901
School of Business Contact: Matthew Longcore
10 Prospect Street
Hartford, CT 06103
School of Business Contact: Kayla Hogrefe